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Financial Literacy - TV Store
The AICPA and the state CPA societies, partnering with the Ad Council, are taking the accounting profession's highly successful "360 Degrees of Financial Literacy" initiative to the next level by launching a national PSA campaign, Feed the pig. The campaign draws upon a traditional savings symbol, the piggy bank, to encourage 25-34 year olds to find the benefits of saving for every stage of life. Until now, unified, national effort dedicated to changing and improving financial behaviors of young Americans has ever been implement.
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