Reducing gun violence - Family Prision
Despite progress in the fight against gun crime in America, gun crime rates continue to be
among the highest in the industrialized world. In 2003, for example, nearly 10,000 of the
nation's 14,400 murder victims died from gunshot wounds. In that same year, murder victims
aged 13 to 24 were over four times more likely to be murderd with a gun than with all other
weapons combined. Engage potential offenders to help reduce gun violence by portraying its
consequences not just for the offenders but their families too.
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Category: Public Benefit
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emotional and memorable "innocent victims" PSAs. All of these ads feature home video of
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Category: Public Benefit
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