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The term "public benefit" is generally used to describe organizations with a mission to improve the well-being of the overall population, fight discrimination, gender inequality, promote health, peace and education.
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Bacardi Ltd & Michael Schumacher - TV Commercial
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When seven-time Formula 1 World Champion Michael Schumacher goes out for a night on the town, he leaves his car at home. That's a message Bacardi Ltd. is hoping consumers will follow as the liquor company on Wednesday unveiled its Champions Drink Responsibly advertising campaign featuring Schumacher as the global social responsibility ambassador. Bacardi's campaign is unique in that it doesn't highlight any brand -- its portfolio includes its rum, Dewar's whisky, Grey Goose vodka and Bombay Sapphire gin, among others -- but is a message delivered by the corporation.
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bacardi michael schumacher formula 1 world champion car drink responsibly

Category: Public Benefit
Bacardi Ltd & Michael Schumacher - TV Commercial
When seven-time Formula 1 World Champion Michael Schumacher goes out for a night on the town, he leaves his car at home. That's a message Bacardi Ltd. is hoping consumers will follow as the liquor company on Wednesday unveiled its...
Tags:  bacardi, michael schumacher, formula 1, world champion, car, drink responsibly
Views: 31541
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Category: Animals & Species
Michael Wamithi, East Africa regional director
IFAW's courageous actions drew international attention to the plight of the seal pups and successfully rallied worldwide condemnation of the hunt. Thanks to IFAW's continued vigilance, it is now illegal to hunt whitecoat seal pups for...
Tags:  animals, ifaw, michael wamithi, east africa, elephant, ivory, habitat, wildlife
Views: 15661
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Category: Sports & Spirit
UNAIDS: Michael Ballack PSA
Michael Ballack is known and admired across the world for his footballing skills but now Michael is going for a new goal and reaching out to young people around the globe by speaking about HIV prevention in a new UNAIDS public service...
Tags:  psa, prevention, hiv, chelsea, michael ballack, aids, unaids
Views: 8176
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