Financial Literacy - Feed the pig
The AICPA and the state CPA societies, partnering with the Ad Council, are taking the
accounting profession's highly successful "360 Degrees of Financial Literacy" initiative
to the next level by launching a national PSA campaign, Feed the pig. The campaign draws
upon a traditional savings symbol, the piggy bank, to encourage 25-34 year olds to find
the benefits of saving for every stage of life. Until now, unified, national effort
dedicated to changing and improving financial behaviors of young Americans has ever been
implement.
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