Library of Congress: Open Your Child's Mind
In an effort to inspire more children and families to find their passion in literacy and learning, the Ad Council and the Library of Congress have changed the focus of their continuing PSA campaign to focus on childhood literacy. First launched in 2000, previous advertising for the campaign encouraged children and adults to learn about U.S. history. "The Lion, The Witch and The Wardrobe" and the entire "Chronicles of Narnia" series are perfect examples of literature that has inspired the imaginations of generations of young readers. The current campaign targets young adults. The television ads for this phase seem like mini horror movies, but when the villain is revealed, he is a harmless historical figure. They use the tagline, "Think history is a little scary?"
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Tag Cloud
Category: International & Intercultural
This is a sign of something romantic and nostalgico museum for the followers of the saga of the Star Wars creator George Lucas, where children can mix imagination with science, learning and develop this creative potential that every...
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museum, science, technology, human body, robots, imaginatio, children, Star Wars, George Lucas, followers
Views: 77305
Category: Education & Career
In 2001, the Library of Congress and the Ad Council partnered to create a PSA campaign to
angage all Americans in learning their nation's history through its online resources
available and useful to the Congress and the American...
Tags:
cartoons, maganizes, books, reading, ad council, library of congress, open your mind, lifelong literacy
Views: 24609
Category: Animals & Species
"No living animals have captured our imaginations as have the great whales... They fire our imaginations and stab at our emotions. They inspire our art, literature, and music. And so they should. The indescribable blend of grace,...
Views: 14352
Category: Arts & Humanities
In an effort to inspire more children and families to find their passion in literacy and learning, the Ad Council and the Library of Congress have changed the focus of their continuing PSA campaign to focus on childhood literacy....
Tags:
literacy, humanity, arts, family, children, education, learning, imagination, history, u.s., literature, childhood, psa, congress, library, ad council, chronicles of narnia, the lion the witch and the wardrobe
Views: 15334


















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