Drunk Driving Prevention - Drum Solo
Beginning in 1992 and for more than 10 years, the campaign produced it's highly effective,
emotional and memorable "innocent victims" PSAs. All of these ads feature home video of
an actual person who was later killed by a drunk driver. Many of these spots are still
active and can still be seen on television. This campaign has been part of the Ad Council
since 1983. However, since the late 90's, alcohol-related driving deaths have been steadily
increasing. It seems that though the campaign was very successful, it did not change the
behavior of many potential impaired drivers. Many thought the messages to be targeted at
overtly drunk drivers, and not them. When decision time came, they would consider
themselves merely "buzzed" and get behind the wheel.
Embed code for Blogs
Simply copy and paste the following HTML code below into your blog, website, or MySpace profile.
Copy to Clipboard
Share this video:
Simply click the button below and select your social bookmarking site.
Tag Cloud
Category: Human Services
Needles of engaging in unsafe sex, means street children are one of the groups most at risk of contracting
HIV in Ukraine, the country worst affected by HIV/AIDS in Europe. Twenty five percent of people living with HIV in
Ukraine...
Views: 51183
Category: Human Services
Rosa Linda and her son Daniel are going out to lunch, as they do every day.
In fact, many of the mothers of Pueblo Nuevo Peru, where more than 10 percent of children age 6-9 suffer from
malnutrition, bring their kids here for...
Views: 31171
Category: Public Benefit
Young people from around the Caribbean have been invited to participate at the special session of the Caribbean
Community Council of Human and Social Development or COHSOD in Georgetown Guyana.
In an effort to support youth...
Views: 37674
Category: Disaster Relief
It's been almost 4 weeks since cyclone Ivan hit Madagascar, killing 93 people and leaving 350,000 without a home.
Ivan was the countryâs most devastating cyclone since 1980. Raging flood waters have deprived farmers of...
Views: 40419
Category: Public Benefit
When seven-time Formula 1 World Champion Michael Schumacher goes out for a night on the
town, he leaves his car at home. That's a message Bacardi Ltd. is hoping consumers will
follow as the liquor company on Wednesday unveiled its...
Views: 31540
Category: Human Services
Two weeks after renewed fighting brought chaos and destruction to Jabalia, located on the
North end of Gaza, these damaged homes, schools and storefronts remain as powerful
reminders to children of the latest episode of violence...
Views: 29145
Category: Public Benefit
Beginning in 1992 and for more than 10 years, the campaign produced it's highly effective,
emotional and memorable "innocent victims" PSAs. All of these ads feature home video of
an actual person who was later killed by a drunk...
Views: 23075
Category: Public Benefit
Beginning in 1992 and for more than 10 years, the campaign produced it's highly effective,
emotional and memorable "innocent victims" PSAs. All of these ads feature home video of
an actual person who was later killed by a drunk...
Views: 14684
Category: Health & Care
Children prematurely moved to seat belts are 4 times more likely to suffer serious head
injuries during a collision than children in child safety or booster seats. Safety belts
are designed for adults, and children under 4'9" tall...
Views: 25317
Category: Environment & Global Warming
Over the next 20 years U.S. natural gas consumption will rise by more than 50% and our
country’s demand for electricity will increase by 45%, according to an estimate by the U.S.
National Energy Policy. By practicing simple...
Views: 23691
Category: Public Benefit
The AICPA and the state CPA societies, partnering with the Ad Council, are taking the
accounting profession's highly successful "360 Degrees of Financial Literacy" initiative
to the next level by launching a national PSA campaign,...
Views: 15388
Category: Public Benefit
The AICPA and the state CPA societies, partnering with the Ad Council, are taking the
accounting profession's highly successful "360 Degrees of Financial Literacy" initiative
to the next level by launching a national PSA campaign,...
Views: 11112
Great Moments in UNICEF History: The 60th Anniversary Video
Tree Canada Foundation: Breathing Tree
National Institute on Drug Abuse: Choices - Kids (Spanish)
Malaysia kids recover after the Tsunami
Operation Graduation: Bus
Red Cross - Rayon McBride, Katrina survivor
Under Secretary of State R. Nicholas Burns on India
Explore New Features in Google Earth 4.3
UNICEF - Solomon Islands response
Operation Graduation: Megaphone
UNICEF - burkinafasofawe
Asthma Walk 2006
Back to school in Iraq
Graham Rahal "Hands on the Wheel" PSA
Life skills lessons turn Turen students into role models
COPD is the fourth leading cause of death
UNICEF: Vietnam Avian Flu Awareness
Think Twice - PSA
National Fatherhood Initiative: Lightsaber