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Beginning in 1992 and for more than 10 years, the campaign produced it's highly effective, emotional and memorable "innocent victims" PSAs. All of these ads feature home video of an actual person who was later killed by a drunk driver. Many of these spots are still active and can still be seen on television. This campaign has been part of the Ad Council since 1983. However, since the late 90's, alcohol-related driving deaths have been steadily increasing. It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers. Many thought the messages to be targeted at overtly drunk drivers, and not them. When decision time came, they would consider themselves merely "buzzed" and get behind the wheel.
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Category: Public Benefit
Drunk Driving Prevention - House Party
Beginning in 1992 and for more than 10 years, the campaign produced it's highly effective, emotional and memorable "innocent victims" PSAs. All of these ads feature home video of an actual person who was later killed by a drunk...
Tags:  drunk driving prevention, drum solo, drunk driver, ad council
Views: 23067
Send to a friend
Category: Public Benefit
Drunk Driving Prevention - Drum Solo
Beginning in 1992 and for more than 10 years, the campaign produced it's highly effective, emotional and memorable "innocent victims" PSAs. All of these ads feature home video of an actual person who was later killed by a drunk...
Tags:  drunk driving prevention, drum solo, drunk driver, ad council
Views: 14681
Send to a friend
 
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