Drunk Driving Prevention - Drum Solo
Beginning in 1992 and for more than 10 years, the campaign produced it's highly effective,
emotional and memorable "innocent victims" PSAs. All of these ads feature home video of
an actual person who was later killed by a drunk driver. Many of these spots are still
active and can still be seen on television. This campaign has been part of the Ad Council
since 1983. However, since the late 90's, alcohol-related driving deaths have been steadily
increasing. It seems that though the campaign was very successful, it did not change the
behavior of many potential impaired drivers. Many thought the messages to be targeted at
overtly drunk drivers, and not them. When decision time came, they would consider
themselves merely "buzzed" and get behind the wheel.
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