Drunk Driving Prevention - House Party
Beginning in 1992 and for more than 10 years, the campaign produced it's highly effective,
emotional and memorable "innocent victims" PSAs. All of these ads feature home video of
an actual person who was later killed by a drunk driver. Many of these spots are still
active and can still be seen on television. This campaign has been part of the Ad Council
since 1983. However, since the late 90's, alcohol-related driving deaths have been steadily
increasing. It seems that though the campaign was very successful, it did not change the
behavior of many potential impaired drivers. Many thought the messages to be targeted at
overtly drunk drivers, and not them. When decision time came, they would consider
themselves merely "buzzed" and get behind the wheel.
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Category: Public Benefit
Beginning in 1992 and for more than 10 years, the campaign produced it's highly effective,
emotional and memorable "innocent victims" PSAs. All of these ads feature home video of
an actual person who was later killed by a drunk...
Views: 23062
Category: Public Benefit
Beginning in 1992 and for more than 10 years, the campaign produced it's highly effective,
emotional and memorable "innocent victims" PSAs. All of these ads feature home video of
an actual person who was later killed by a drunk...
Views: 14680
Category: Science & Technology
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Category: Sports & Spirit
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Category: Sports & Spirit
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Category: Arts & Humanities
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ford models 360, modeling agency, fashion week, trends, hairstyle, makeup, spring, autumn, winter, runway, designers, art, style, designer
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Category: Arts & Humanities
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ford models 360, modeling agency, fashion week, trends, hairstyle, makeup, spring, autumn, winter, runway, designers, art, style, designer
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Category: Arts & Humanities
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Tags:
ford modeling 360, modeling agency, fashion week, trends, hairstyle, makeup, spring, autumn, winter, runway, designers, art, style, designer
Views: 9266
Category: Arts & Humanities
UNICEF's online forum, Voices of Youth, recently helped reach hundreds of children from around the world through a groundbreaking collaboration in the online alternative reality, Teen Second Life. Voices of Youth and the New...
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Category: Human Services
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Category: International & Intercultural
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