Bacardi Ltd & Michael Schumacher - TV Commercial
When seven-time Formula 1 World Champion Michael Schumacher goes out for a night on the
town, he leaves his car at home. That's a message Bacardi Ltd. is hoping consumers will
follow as the liquor company on Wednesday unveiled its Champions Drink Responsibly
advertising campaign featuring Schumacher as the global social responsibility ambassador.
Bacardi's campaign is unique in that it doesn't highlight any brand -- its portfolio
includes its rum, Dewar's whisky, Grey Goose vodka and Bombay Sapphire gin, among
others -- but is a message delivered by the corporation.
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When seven-time Formula 1 World Champion Michael Schumacher goes out for a night on the
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