Bacardi Ltd & Michael Schumacher - TV Commercial
When seven-time Formula 1 World Champion Michael Schumacher goes out for a night on the
town, he leaves his car at home. That's a message Bacardi Ltd. is hoping consumers will
follow as the liquor company on Wednesday unveiled its Champions Drink Responsibly
advertising campaign featuring Schumacher as the global social responsibility ambassador.
Bacardi's campaign is unique in that it doesn't highlight any brand -- its portfolio
includes its rum, Dewar's whisky, Grey Goose vodka and Bombay Sapphire gin, among
others -- but is a message delivered by the corporation.
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Category: Public Benefit
When seven-time Formula 1 World Champion Michael Schumacher goes out for a night on the
town, he leaves his car at home. That's a message Bacardi Ltd. is hoping consumers will
follow as the liquor company on Wednesday unveiled its...
Views: 25978
Category: Sports & Spirit
An exceptionally rich new microsite featuring, for example, soccer icon David Beckham describing how he handled an onslaught of death threats after being red-carded in the 1998 World Cup.
Impossible is Nothing is a campaign that...
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obstacles, player, soccer, athletes, real story, red card, world cup, death threats, campaign, impossible is nothing, david beckham, sports, adidas
Views: 9850
Category: Human Services
General Motors, The Salvation Army and Linda Solomon, a nationally recognized and award-winning photojournalist, partnered to help underprivileged children in a project called "Pictures of Hope. Linda, who has dedicated her...
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gm, general motors, salavation army, holiday, wish, card, education, photography, teaching, charity, human, service
Views: 9219

















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