Library of Congress: Open Your Child's Mind
In an effort to inspire more children and families to find their passion in literacy and learning, the Ad Council and the Library of Congress have changed the focus of their continuing PSA campaign to focus on childhood literacy. First launched in 2000, previous advertising for the campaign encouraged children and adults to learn about U.S. history. "The Lion, The Witch and The Wardrobe" and the entire "Chronicles of Narnia" series are perfect examples of literature that has inspired the imaginations of generations of young readers. The current campaign targets young adults. The television ads for this phase seem like mini horror movies, but when the villain is revealed, he is a harmless historical figure. They use the tagline, "Think history is a little scary?"
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