Emergency Preparedness
Launched in February 2003, Ready is a national public service advertising capaign designed to educate and empower Americans to prepare for and respond to emergencies including natural disasters and potential terrorist attacks. The goal of the capaign is to get the public involved and ultimately to increase the level of basic preparedness across the nation. The campaign also includes a Spanish language version, LIsto aas well as two extensions, Ready Business, which focuses on business emergency preparedness and Ready Kids, a tool to help parents and teachers talk to chidren about emergencies and emergency preparedness. Ready and its Spanish language version Listo ask individuals to do three key things: get an emergency supply kit, make a family emergency plan, and be informed
about the different types of emergencies that could occur and their appropiate responses.
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