| Post-September 11th (October 2001) | Pre-September 11th (March 2001) |
|
| “I am likely to switch brands, when price and quality are equal, to support a cause” | 81% | 54% |
| “A company’s commitment to causes is important when I decide which businesses I want to see in my community” | 80% | 58% |
The association of a company, brand or product with a good cause has become increasingly important in today's marketplace. As evidenced by the study above, today's consumer is willing to switch from brand A to brand B if brand B supports a cause and brand A does not.
To find out how your company can stand out in the marketplace and receive more information about the unique advertising opportunities KarmaVision has to offer, simply fill out the form below.
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Sally Field- Actress and Osteoporosis Patient
American Lung Association of California: Smoke Free Choice
Environmental Defense - Train
Live: The World Inhaler Wrestling Championship - PSA
Anita Ramu Rathod, pupil at Doorstep School, Mumbai
UNICEF State of the Worlds Children 2008 improving health care delivery to farming communities in Egypt
Under Secretary of State R. Nicholas Burns on India II
George Clooney travels to Sudan and Chad
Early Childhood Development - Signs
UNICEF: Mia Farrow visits Chad
Global Warming - Train
Ken Watanabe - Live Earth PSA
Volvo: Ocean Race
Volvo: Multilock Technology
Verizon Wireless Working to Ensure Reliable Communications in Georgia's Emergency Forest Fire
UNICEF: Helping children stay in school in the occupied Palestinian territory
UNICEF 60th anniversary 1960-1979: the development decades
IBM Release of Blade Center
UNICEF - Ivory coast psycho social problem
Volvo: Dynafleet Part 2
Suing for safe sidewalks
Small Step: Grandpa
Rotary International - Tree PSA
UNICEF: Mia Farrow visits Cental African Republic
Neste Oil: Biodiesel
AARP: Long Term Medical Care
Emily Blunt - Live Earth PSA
Autism Speaks - Baseball